The Solution
My job was to give their brand identity new life. When designing their logo, I wanted to keep the same lightning bolt element as in their original logo, but make it easier to digest. We opted for a badge style logo with bold beautiful colors.
The website was designed with the users in mind. Most who would be researching Empowerment Network would be a parent or family member of someone who would benefit from being a member of their programs. With that in mind, I developed a website with clear concise messaging, easy to navigate menu, and responsive design.