Launching a new website is really exciting. You’re ready to get your business out there and in front of eyeballs. But starting the process of having a website designed can feel overwhelming and daunting. Where do you even start?
The best place to begin is setting the right expectations. Knowing what you’re walking into can help you make an informed decision when choosing a web designer, and also help you feel at ease knowing some of the process.
Understanding some of these basic aspects of launching a website can save you a lot of headache and surprise. Without further ado, let’s explore some of the considerations you should make before hiring a designer.
1. Don't be in a rush
A well designed website takes time to build. Since this will be an investment for your business, the last thing in the world you want is a half-ass website that’s been rushed through and built haphazardly. You want your web designer to take their time and be intentional about how they put your website together.
Be prepared for your website to take 4-6 weeks from start to finish – sometimes longer, if you’re going to have a lot of pages or products you’re selling. Your web designer will be able to give you a more accurate timeframe once they know the scope of your project.
2. Know your budget
I can’t stress this one enough – have an idea of how much you’re willing to spend before looking for a web designer. I can’t tell you how many people say “how much do you charge?” The answer is always the same.
Sharing your budget with your designer allows them to find solutions that won’t break your bank account. Decide on a ballpark range of what you can afford and be transparent about that from the start. Your designer isn’t there to charge every penny up to the limit you set – they’re there to come up with options that suit your goal while staying within your budget. Which brings me to the next point…
3. Set a specific goal for the website
If you’re going to invest in something for your business you want it to work for you.
So ask yourself, what do you want this website to do for your business? What made you decide to get a website in the first place? What isn’t working about your current presence online?
Knowing the answer to these questions will help your designer build a website that seeks to accomplish a specific goal that will have a lasting & positive impact on your business.
4. Understand there is ongoing maintenance
A website is not a set it and forget it kind of deal. There is going to be ongoing maintenance – the level of which depends on your website. At the very least, you’ll have plugins to update so your website continues to work properly.
If you have someone in your business who’s tech savvy and can handle this for you, great. If not, consider asking your designer if they offer ongoing support after the website is completed.
While I don’t offer ongoing website support as a stand alone service, I always offer it to my web design clients, as do many designers. It’s a great way for me to continue supporting my clients and give them less to worry about.
5. Offer value right away
Studies show that around 80% of people research a place of business before doing business with them. Your website is like a handshake – it’s the very first impression you’ll make, and you want it to be a good one.
Offering value to your visitors is a great way of making a killer first impression. What that actually looks like depends on your visitors and goal for your website, but it can be discovered pretty easily.
Consider the reason most people will visit your website. The answer to that is your shining star and what you’ll want to build your website around. Give your visitors immediate access to what they’re looking for to provide instant value and build trust.
There are certainly lots of other practical considerations to make when preparing to launch a website. But these considerations will help you get into the right mindset before you start looking for a designer.
Have a web design project in mind?
Shoot me a message – I’ll be glad to talk with you about it!